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Oliver Buchannon
Kevin DeShazo

Co-founder of BETTER. Author of Keep Chopping Wood and Leadership Interrupted. Leadership and mental performance coach for leaders, athletes and teams.

You are not a passenger

Jan 10, 2026

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4 min read

You are not a passenger

Stop observing. Start taking action.

Kevin DeShazo
Kevin DeShazo
The 10 Rules of NO DRIFT

Jan 3, 2026

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4 min read

The 10 Rules of NO DRIFT

The New Year hype is fading. Here is the code to keep you moving.

Kevin DeShazo
Kevin DeShazo
Last Call (don't overthink this)

Dec 30, 2025

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2 min read

Last Call (don't overthink this)

Stop waiting for the "perfect" time

Kevin DeShazo
Kevin DeShazo
Above or Below? (The 2025 Audit)

Dec 27, 2025

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4 min read

Above or Below? (The 2025 Audit)

Don't set resolutions. Set standards.

Kevin DeShazo
Kevin DeShazo
You can keep drifting. Or you can wake up.

Dec 23, 2025

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3 min read

You can keep drifting. Or you can wake up.

Let's make 2026 your year

Kevin DeShazo
Kevin DeShazo
Don't check out yet

Dec 20, 2025

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5 min read

Don't check out yet

How you finish 2025 dictates how you start 2026.

Kevin DeShazo
Kevin DeShazo
You've adapted to the wrong standard

Dec 13, 2025

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4 min read

You've adapted to the wrong standard

Your system adapts to whatever you consistently do

Kevin DeShazo
Kevin DeShazo
The Line

Dec 6, 2025

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4 min read

The Line

Above the line or below it. You're choosing one right now.

Kevin DeShazo
Kevin DeShazo
Gratitude isn't soft

Nov 29, 2025

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5 min read

Gratitude isn't soft

What most men get wrong about gratitude

Kevin DeShazo
Kevin DeShazo
The agreements you don't remember making

Nov 22, 2025

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4 min read

The agreements you don't remember making

The hidden narratives keeping you from the life you want.

Kevin DeShazo
Kevin DeShazo
Your phone has more control over your life than you do

Nov 15, 2025

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3 min read

Your phone has more control over your life than you do

Your attention is fractured. Your life follows. Here's the wake-up call.

Kevin DeShazo
Kevin DeShazo
The achievement that changed nothing

Nov 8, 2025

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4 min read

The achievement that changed nothing

Achievement without purpose is just accumulation. And accumulation never satisfies.

Kevin DeShazo
Kevin DeShazo
Breakthrough Isn't A Lightning Strike

Nov 1, 2025

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5 min read

Breakthrough Isn't A Lightning Strike

It's a decision. Here's how to make it.

Kevin DeShazo
Kevin DeShazo
What's driving you?

Oct 25, 2025

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4 min read

What's driving you?

Fear or purpose. One keeps you stuck, one sets you free.

Kevin DeShazo
Kevin DeShazo
What you tell yourself after you fail

Oct 18, 2025

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4 min read

What you tell yourself after you fail

It's not the failure. It's what you say next.

Kevin DeShazo
Kevin DeShazo
When Consistency Becomes the Enemy

Oct 11, 2025

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3 min read

When Consistency Becomes the Enemy

Consistency is powerful... but only when aimed at the right target.

Kevin DeShazo
Kevin DeShazo
If you aim at nothing, you'll hit it. Every time.

Oct 4, 2025

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4 min read

If you aim at nothing, you'll hit it. Every time.

Here's the question that will expose everything

Kevin DeShazo
Kevin DeShazo
Stop Waking Up Defeated

Sep 27, 2025

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4 min read

Stop Waking Up Defeated

Most men start the day reactive. Here's how to start winning.

Kevin DeShazo
Kevin DeShazo
The Confidence Leak

Sep 20, 2025

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3 min read

The Confidence Leak

Why most men have lost confidence, and how to get it back

Kevin DeShazo
Kevin DeShazo
Holding the Standard

Sep 13, 2025

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5 min read

Holding the Standard

In a world where everyone's racing to the bottom, somebody has to hold the line.

Kevin DeShazo
Kevin DeShazo
A formula for progress

Sep 6, 2025

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5 min read

A formula for progress

A practical but powerful way to create the change you need in your life

Kevin DeShazo
Kevin DeShazo
Resisting resistance

Aug 30, 2025

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4 min read

Resisting resistance

What's blocking you and what to do about it

Kevin DeShazo
Kevin DeShazo
Insanity or Change

Aug 23, 2025

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4 min read

Insanity or Change

Kevin DeShazo
Kevin DeShazo
What do you want?

Aug 16, 2025

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5 min read

What do you want?

Kevin DeShazo
Kevin DeShazo
What story are you telling yourself?

Aug 9, 2025

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3 min read

What story are you telling yourself?

The problem isn't your ability, it's your belief

Kevin DeShazo
Kevin DeShazo
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NO DRIFT

For those who want to live on purpose.