Logo
Search
About NO DRIFT
Login
Sign Up
Oliver Buchannon
Kevin DeShazo

Co-founder of BETTER. Author of Keep Chopping Wood. Speaker/Coach/Consultant to high-performers.

Performance is downstream

Apr 11, 2026

•

3 min read

Performance is downstream

Why working harder isn't the answer

Kevin DeShazo
Kevin DeShazo
Your habits don't lie

Apr 4, 2026

•

3 min read

Your habits don't lie

They were never a discipline problem.

Kevin DeShazo
Kevin DeShazo
The standard you didn't know you had

Mar 28, 2026

•

3 min read

The standard you didn't know you had

The habits aren't the problem.

Kevin DeShazo
Kevin DeShazo
Rules without roots

Mar 21, 2026

•

3 min read

Rules without roots

Why the rules stop working

Kevin DeShazo
Kevin DeShazo
The last rule of NO DRIFT

Mar 14, 2026

•

3 min read

The last rule of NO DRIFT

You can't fight a battle that isn't here yet.

Kevin DeShazo
Kevin DeShazo
The lie of perfectionism

Mar 7, 2026

•

3 min read

The lie of perfectionism

A look at Rule #9 of NO DRIFT

Kevin DeShazo
Kevin DeShazo
The Driveway Decision

Feb 28, 2026

•

4 min read

The Driveway Decision

Your family doesn't need your title. They need your presence.

Kevin DeShazo
Kevin DeShazo
Stop letting your mood run your life

Feb 21, 2026

•

4 min read

Stop letting your mood run your life

Feelings are great consultants, but terrible CEOs.

Kevin DeShazo
Kevin DeShazo
Rule #6: The Optimism Advantage

Feb 14, 2026

•

3 min read

Rule #6: The Optimism Advantage

Cynicism is lazy. Belief is a discipline.

Kevin DeShazo
Kevin DeShazo
The most dangerous conversation you have each day

Feb 7, 2026

•

3 min read

The most dangerous conversation you have each day

You committed to it. So now do it.

Kevin DeShazo
Kevin DeShazo
The truth about greatness

Jan 31, 2026

•

3 min read

The truth about greatness

Intensity is easy. Consistency is the problem.

Kevin DeShazo
Kevin DeShazo
The only scoreboard that matters

Jan 24, 2026

•

5 min read

The only scoreboard that matters

Comparison is the fastest way to drift.

Kevin DeShazo
Kevin DeShazo
The gravitational pull of average

Jan 17, 2026

•

4 min read

The gravitational pull of average

You cannot coast uphill

Kevin DeShazo
Kevin DeShazo
Rule #1: You are not a passenger

Jan 10, 2026

•

4 min read

Rule #1: You are not a passenger

Stop observing. Start taking action.

Kevin DeShazo
Kevin DeShazo
The 10 Rules of NO DRIFT

Jan 3, 2026

•

4 min read

The 10 Rules of NO DRIFT

The New Year hype is fading. Here is the code to keep you moving.

Kevin DeShazo
Kevin DeShazo
Last Call (don't overthink this)

Dec 30, 2025

•

2 min read

Last Call (don't overthink this)

Stop waiting for the "perfect" time

Kevin DeShazo
Kevin DeShazo
Above or Below? (The 2025 Audit)

Dec 27, 2025

•

4 min read

Above or Below? (The 2025 Audit)

Don't set resolutions. Set standards.

Kevin DeShazo
Kevin DeShazo
You can keep drifting. Or you can wake up.

Dec 23, 2025

•

3 min read

You can keep drifting. Or you can wake up.

Let's make 2026 your year

Kevin DeShazo
Kevin DeShazo
Don't check out yet

Dec 20, 2025

•

5 min read

Don't check out yet

How you finish 2025 dictates how you start 2026.

Kevin DeShazo
Kevin DeShazo
You've adapted to the wrong standard

Dec 13, 2025

•

4 min read

You've adapted to the wrong standard

Your system adapts to whatever you consistently do

Kevin DeShazo
Kevin DeShazo
The Line

Dec 6, 2025

•

4 min read

The Line

Above the line or below it. You're choosing one right now.

Kevin DeShazo
Kevin DeShazo
Gratitude isn't soft

Nov 29, 2025

•

5 min read

Gratitude isn't soft

What most men get wrong about gratitude

Kevin DeShazo
Kevin DeShazo
The agreements you don't remember making

Nov 22, 2025

•

4 min read

The agreements you don't remember making

The hidden narratives keeping you from the life you want.

Kevin DeShazo
Kevin DeShazo
Your phone has more control over your life than you do

Nov 15, 2025

•

3 min read

Your phone has more control over your life than you do

Your attention is fractured. Your life follows. Here's the wake-up call.

Kevin DeShazo
Kevin DeShazo
The achievement that changed nothing

Nov 8, 2025

•

4 min read

The achievement that changed nothing

Achievement without purpose is just accumulation. And accumulation never satisfies.

Kevin DeShazo
Kevin DeShazo
Load more

NO DRIFT

For those who want to live on purpose.